An exhibition management system with a CMS behind it: exhibitors, stands, schedules and the public site, all edited by the organiser rather than by us. Built for the day the doors open, when everything changes at once.
The four areas we work in
We are deliberately narrow. These are the areas where we have shipped enough to know where the problems hide.
- Typical work
- Turning an unstructured pile of calls, forms and scans into something queryable; automating a step a person currently does by hand.
- Constraints we plan for
- Bilingual input, messy source data, outputs that need a human in the loop, cost per document at volume.
- What you get
- An automated step that fails loudly, not silently.
Models wired into systems that already exist
Most of the effort goes into the pipeline around the model, not the model itself: pulling clean input out of source systems that were never designed to hand it over, handling the cases the model gets wrong, and noticing when the output has drifted.
- Speech and document pipelines, Arabic and English
- Retrieval and extraction over existing databases and file stores
- Evaluation and monitoring, so a quality regression is visible before a customer finds it
- Typical work
- Standing up or taking over the infrastructure a product runs on; untangling a delivery pipeline; replacing an access model that has accumulated exceptions.
- Constraints we plan for
- Data-residency rules, constrained bandwidth and mobile networks, legacy systems that cannot be replaced, wide device spread.
- What you get
- Infrastructure somebody can explain, and logs that answer questions.
We run what we build
Hosting is where the promises get tested. A transcode ladder that does not match the audience’s bandwidth, a CDN caching the wrong manifest, a permissive default nobody reviewed: these are infrastructure problems, and they stay ours. We deploy on our own infrastructure or on yours, including where the data is not permitted to leave the country.
- On-premise, private-cloud and hybrid deployment, documented so your team can run it
- Video and audio delivery end to end: ingest, transcode ladders, packaging, CDN and origin
- Authentication, authorisation and audit trails designed to be queried, not merely written
- Typical work
- Taking a product that serves one customer and making it serve a hundred; making releases safe to ship to all of them at once; turning a stream of events into something a person can act on.
- Constraints we plan for
- Tenants on different plans and versions at once, data that must not cross between them, usage that spikes without warning, retention cost at volume.
- What you get
- A product you can onboard a customer onto on a Tuesday afternoon, and numbers you can act on.
Software you sell as a service, and the numbers behind it
Serving one customer is not serving a hundred. Tenants have to stay isolated from each other, plans and roles have to hold, onboarding has to work without you in the room, and a release reaches everyone at once so it needs a way back when it goes wrong. The other half is what the product produces: events that arrive complete, are kept long enough to compare against, and roll up into something worth looking at.
- Multi-tenant architecture: tenant isolation, roles and permissions, self-serve onboarding
- Subscriptions, metering and billing, with staged releases, health gates and rollback
- Event ingestion, retention tiering, and the dashboards and alerting built on it
- What we provide
- Hosting, email on your own domain, and the tooling around them. Sometimes an afternoon of engineering time, when that is what is actually blocking you.
- Who it is for
- Startups before revenue, students, and small teams with something built or nearly built. Iraq and Europe both.
- What you get
- Infrastructure you do not pay for, and no claim on what you build.
We cover the running costs for work worth running
Somebody covered ours once. So we keep a share of what we run for people who have built something and cannot yet pay to keep it online. There is no application form and no committee. Send us a paragraph about what you have made and what it needs, and we will tell you quickly whether we can carry it.
- Hosting and email, on infrastructure we already operate
- No equity, no invoice, and no obligation to credit us
- A straight answer within a few days, either way




